Free Small Business Marketing Webinar

On Wednesday, August 26, Network Solutions® is hosting a FREE small business webinar on successfully marketing your business during the economic downturn. Due to the economy, many small businesses have lowered their marketing budget in an effort to cut down on expenses. The GrowSmartBusiness team recognizes that marketing, in any form, is crucial to driving business growth and sales. The “How Do You Effectively Market Your Small Business in a Downturn Economy?” webinar is designed to teach entrepreneurs and small biz owners how to find and utilize creative ways to successfully market their businesses, all while staying within a smaller budget. Featured speakers include:

• Jay Ehret, founder and Chief Steward of The Marketing Spot in Waco, Texas
• Susan Gunelius, President and CEO of KeySplash Creative, Inc., a marketing communications provider
• Jay Berkowitz, CEO of Ten Golden Rules, a business-to-business Internet marketing agency in Boca Raton, Florida

This event promises to be a great learning opportunity for all who attend–and it’s free! To register and learn more, visit http://growsmartbusiness.com/small-business-news/2009/08/free-webinar-how-do-you-effectively-market-your-small-business-in-a-downturn-economy/.

MSS Featured Articles: Holiday Season Preparation

Right now we have two articles featured at MySolutionSpot™ that are must-reads for all small business owners. Late summer is the perfect time to start thinking about the holiday season, and these articles offer great tips on preparing your business for the upcoming holiday rush.

In “Fresh Content in Now for More Holiday Shoppers Later,” we discuss how adding new content to your e-commerce site can increase the amount of traffic coming into your online store. By adding new content (like holiday shopping guides), or by changing your product descriptions so that they are different from your competitors, you can increase the chances of your online store showing up on search engine results. This is vital for the holiday season, when shoppers are looking for the best gifts and the best places to buy them.

In “Holiday Season 2009: Prepare Now, Profit Later,” Jill Rafalowski discusses some of the early steps you can take to ensure that your business is ready to capitalize on the holiday shopping season. Her advice includes expanding your social media presence; padding your company’s budget; brainstorming possible promotions; appealing to pre-shoppers; and a few more useful tips. By researching and preparing now, you can set yourself up for high profit later.

Do you have any other holiday preparation advice? Drop your comments below, or head over to the MySolutionSpot™ forums to discuss the 2009 holiday season.

MySolutionSpot™ Has a New Look

Like the changes we’ve made to the MySolutionSpot™ blog? Our new appearance reflects the changes that have recently been made to MySolutionSpot and the Network Solutions® storefront. We’ve changed our colors, updated our images, and cleaned up the layout of both websites. Head over to NetworkSolutions.com and MySolutionSpot.com, take a look at the changes we’ve made, and then let us know what you think!

MySolutionSpot is dedicated to providing small business owners with the tools they need to succeed; therefore, we want our community to be one that is enjoyable, resourceful, and easy to use. If you have any suggestions on how we can make our site even better, please send an email to support@mysolutionspot.com. We’d love to hear from you!