MSS Featured Articles: Holiday Season Preparation

Right now we have two articles featured at MySolutionSpot™ that are must-reads for all small business owners. Late summer is the perfect time to start thinking about the holiday season, and these articles offer great tips on preparing your business for the upcoming holiday rush.

In “Fresh Content in Now for More Holiday Shoppers Later,” we discuss how adding new content to your e-commerce site can increase the amount of traffic coming into your online store. By adding new content (like holiday shopping guides), or by changing your product descriptions so that they are different from your competitors, you can increase the chances of your online store showing up on search engine results. This is vital for the holiday season, when shoppers are looking for the best gifts and the best places to buy them.

In “Holiday Season 2009: Prepare Now, Profit Later,” Jill Rafalowski discusses some of the early steps you can take to ensure that your business is ready to capitalize on the holiday shopping season. Her advice includes expanding your social media presence; padding your company’s budget; brainstorming possible promotions; appealing to pre-shoppers; and a few more useful tips. By researching and preparing now, you can set yourself up for high profit later.

Do you have any other holiday preparation advice? Drop your comments below, or head over to the MySolutionSpot™ forums to discuss the 2009 holiday season.