Write to Improve Sales

The written word is a powerful marketing tool. In the following article, entitled Write to Generate Sales, author Becky McCray describes how you can write to effectively improve rapport with your customers and boost your sales: http://www.smallbizsurvival.com/2009/04/write-to-generate-sales.html

Want to Achieve Higher Sales Without Spending More?

There is one age-old sales strategy that you can always rely on, and that is having exceptional customer service. It costs nothing to be accommodating to your customers, and the rewards are endless. So how can you offer great customer service?

The key rule is to guarantee satisfaction. That means:

• Help your customers find exactly what they are looking for, even if you cannot provide it.
• Allow your customers to make returns and exchanges.
• Avoid any conflicts (a.k.a. accept criticism with a smile.).

Of course, different industries require different actions. For instance, if you are in the service industry, you can show your customers that you care by calling them a week or so after their transactions to make sure that they were fully satisfied with the service they received. Or, if you own an online business, you can provide an easy-access online method for your customers to send feedback or request help.

Remember, good customer service can help you make a sale, but great customer service will bring in repeat customers and thus, many, many more sales. Which would you rather have?

For additional tips on Sales & Customer Relationships, go to: http://www.mysolutionspot.com/customer-service/

Online Shopping Remains Strong

While some online retailers are noticing a decline in sales, online shopping, as a whole, seems to be doing just fine. Read the article below to see which product categories have experienced a sizeable growth and which have suffered:

http://www.forbes.com/markets/2008/12/22/online-consumer-spending-markets-equity-cx_mji_1222markets25.html

U.S. Retail Sales Drop

The recent economic shift has been hard to miss. Several industries, particularly the auto industry, have experienced fallen retail sales numbers. The Wall Street Journal article below outlines September results:

http://online.wsj.com/article/SB122407325937336063.html?mod=googlenews_wsj